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The #1 Mistake Coaches Make on Their Website (And How to Fix It)

Many coaches have a website, but it’s not bringing in clients.

You might have added nice photos and listed your services, but if no one is reaching out, something is missing.

A website should do more than exist. It should attract visitors and make them take action.

Why Your Website Isn’t Working?

Most coaching websites fail for three reasons:

  • Unclear messaging. Visitors should instantly understand what you do. If they have to guess, they’ll leave.
  • No clear next step. Your site should guide visitors—whether it’s booking a call or downloading a resource.
  • Google can’t find you. Without SEO, your site won’t appear in searches, meaning fewer visitors and clients.

    If your website makes these mistakes, it’s like having a beautiful store but leaving the doors locked.

How to Fix It?

Here’s how to turn your website into a lead-generating tool.

1. Make Your Message Clear

Your website should answer three questions quickly:

  • Who do you help? Example: “I help working moms reduce stress.”
  • How do you help? Example: “Through step-by-step coaching.”
  • What’s the result? Example: “You’ll feel more balanced and in control.”

If visitors can’t find this information fast, they’ll leave.

2. Add Strong Calls to Action (CTAs)

Tell visitors exactly what to do next

  • Want them to book a call? Say: “Schedule Your Free Consultation” with a visible button.
  • Offering a free resource? Say: “Download Your Free Guide” and explain the benefit.
  • A clear CTA acts like a signpost, guiding people toward action.

3. Use Testimonials (Social proof builds trust)

  • Share short client quotes. Example: “I felt stuck before working with [Your Name]. Now, I have clarity.”
  • Use before-and-after stories to show transformation.
    -Even one or two testimonials make a difference.

4. Offer a Free Resource

Most visitors won’t book a call immediately. A free resource helps build trust.

  • Free checklist: “5 Simple Steps to Reduce Stress”
  • Mini-course: “How to Set Boundaries Without Guilt”
  • Free guide: “How to Get Your First Coaching Clients”

This keeps them engaged and gives you a way to follow up.

5. Optimize for Google (SEO)

Your website won’t work if no one can find it.

  • Use keywords your clients search for, like “coaching for new entrepreneurs.”
  • Write helpful blog posts—Google loves fresh content.
  • Make sure your site loads fast. Slow sites lose visitors.

Lastly,
Your website should bring in leads—not just sit there.

Fixing a few things can make a big difference:

  • Make your message clear.
  • Guide visitors with CTAs
  • Show social proof.
  • Offer a free resource.
  • Use SEO to get found.

Take a look at your website today. What’s one thing you can improve?

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